Who gains from saving nature
Ledger 1 : 33 — For each dollar financing nature-based solutions in 2023, about $33 financed activities harmful to nature. (UNEP)
Cases / Carbon credits · European Union · 2024–2026

EU bans offset-based neutrality claims from 27 September 2026

Short record: the main facts, with sources. A full case file has not been prepared.

Nature's voice · report
No measurement of the harm done to me here is on record.
Did nature suffer? Not measured.
Not on record
  • The record does not name which of my species, waters, soils or forests were harmed.
What the record lacks: 2 none on record · 1 insufficient · 2 not measured See the gaps

EU Directive 2024/825 bans product neutrality claims based on greenhouse gas offsetting, and generic claims such as 'eco-friendly', from 27 September 2026. The stake for nature is whether claims based on forest or tree-planting offsets can still tell buyers that emissions are cancelled out.

What?
The EU adopted Directive 2024/825 to ban offset-based product neutrality claims and generic environmental claims. EUR-Lex
Where?
European Union EUR-Lex
When?
Adopted in 2024; applies from 27 September 2026 Baker McKenzie
Who?
Gained
Lost
  • Companies making offset-based neutrality claims — Cannot make those claims from 27 September 2026 Baker McKenzie
Harmed
None on record
Why?
Stated aim, per the directive's title: empowering consumers for the green transition. EU Transition Pathways
How?
By banning specified types of environmental claim. EUR-Lex
6 of 6 questions answered from the record

What happened

The record, in order.

The EU Transition Pathways summary describes Directive 2024/825 as setting limits on offset claims.

Baker McKenzie reports that the rules apply from 27 September 2026.

According to the directive summary in the sources, covered claims include general claims such as 'eco-friendly', partial features presented as the whole product, uncertified labels and future claims without a verified plan.

    In court and with insurers

    Every proceeding and every insurer decision on record.

    Lawsuits and rulings

    No court case on record. No court has ruled on this case.

    Insurers

    No insurer decision on record.

    What we don't know

    Undisclosed, unproven, untried: recorded as data.

    Nature

    • Not measured Harm to nature: The record holds no measurement of harm to nature.

    Record

    • None on record The sources reviewed do not say how many claims have been withdrawn or fined.
    • Not measured Effects on emissions or on offset buyers are not measured in the sources reviewed.
    • Insufficient Reported but not verified: the Commission's green claims proposal was reportedly suspended in June 2025 after it signalled it would withdraw it.
    • None on record Lobbying specific to Directive 2024/825 is not documented in the sources reviewed.

    Did the harm stop?

    Not stated in the sources reviewed.

    Who paid?

    Not stated in the sources reviewed.

    Sources

    Voices on record: ✓ Company or project— Government and regulators— Courts✓ Press and investigations— Communities and civil society— Researchers

    Company or project

    Connected cases

    Related matters, and cases linked to this one through the same organisations, with the role each played in both.

    Carbon and conservation finance

    Offset
    Using carbon credits to balance emissions released elsewhere, so that a buyer can claim lower or zero net emissions.