Who gains from saving nature
Ledger 1 : 33 — For each dollar financing nature-based solutions in 2023, about $33 financed activities harmful to nature. (UNEP)
Cases / Finance, funds and markets · United States · 2022

Tillamook faces suit over farm imagery as Fairlife settles for $21m

Short record: the main facts, with sources. A full case file has not been prepared.

Nature's voice · report
No measurement of the harm done to me here is on record.
Did nature suffer? Not measured.
Not on record
  • The record does not name which of my species, waters, soils or forests were harmed.
What the record lacks: 4 none on record · 1 not measured See the gaps

A lawsuit against Tillamook alleges that most milk in its products came from large facilities, not the coastal farms shown in its advertising. Coca-Cola and others agreed to pay $21 million to settle Fairlife animal-abuse litigation; at stake is whether dairy marketing reflects where the milk comes from.

What?
A lawsuit against Tillamook alleges that most milk in its products came from large facilities rather than the coastal farms shown in its advertising; the Oregon Supreme Court let the case move forward. OPB
Where?
Oregon, United States (Tillamook lawsuit). OPB
When?
Fairlife settlement reported April 2022; Tillamook case moving forward reported April 2025. OPB
Who?
Gained
None on record
Lost
  • Coca-Cola and others — Agreed to pay $21 million to settle Fairlife animal-abuse litigation. FoodNavigator
Harmed
None on record
Why?
Not stated in the sources reviewed.
How?
Consumer marketing litigation over farm imagery, and settlement of animal-welfare litigation. FoodNavigator
6 of 6 questions answered from the record

What happened

The record, in order.

The Oregon Supreme Court allowed the Tillamook lawsuit to move forward, OPB reported on 3 April 2025.

The suit alleges that more than two-thirds of the milk in Tillamook products came from mega-facilities, rather than the coastal farms shown in its advertising.

Coca-Cola and others agreed to pay $21 million in April 2022 to settle litigation over the Fairlife animal-abuse video, according to FoodNavigator.

The UK Advertising Standards Authority ruled in May 2026 that grazing-cow imagery in an advertisement by an agriculture board was not misleading.

    In court and with insurers

    Every proceeding and every insurer decision on record.

    Lawsuits and rulings

    1. Ongoing
      Tillamook marketing lawsuit
      Oregon Supreme Court · Civil · Not stated in the sources reviewed → Tillamook

      OPB reported in April 2025 that the Oregon Supreme Court let the case move forward. The suit alleges that most milk in Tillamook products came from large facilities. OPB

    2. Settled
      Fairlife animal-abuse litigation
      Not stated in the sources reviewed · Civil · Not stated in the sources reviewed → Coca-Cola and others

      Coca-Cola and others agreed to pay $21 million to settle litigation after the Fairlife animal-abuse video, FoodNavigator reported in April 2022. FoodNavigator

    Insurers

    No insurer decision on record.

    What we don't know

    Undisclosed, unproven, untried: recorded as data.

    Nature

    • Not measured Harm to nature: The record holds no measurement of harm to nature.

    Record

    • None on record The sources reviewed do not name the plaintiffs in the Tillamook suit.
    • None on record The share of milk from large facilities is alleged in the suit; the sources reviewed do not give an independent figure.
    • None on record The sources reviewed do not say whether the Tillamook suit has a trial date.
    • None on record The sources reviewed do not describe conditions on the Fairlife farms beyond the abuse video.

    Did the harm stop?

    Not stated in the sources reviewed.

    Who paid?

    Not stated in the sources reviewed.

    Sources

    Voices on record: — Company or project— Government and regulators— Courts✓ Press and investigations— Communities and civil society— Researchers

    Press and investigations

    3. Agriculture and Horticulture Development Board ruling
      Advertising Standards Authority · 2026-05

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