Who gains from saving nature
Ledger 1 : 33 — For each dollar financing nature-based solutions in 2023, about $33 financed activities harmful to nature. (UNEP)
Cases / Finance, funds and markets · United States · 1970–1990

Earth Day 1970 seed money came from a senator, two unions and a foundation

Short record: the main facts, with sources. A full case file has not been prepared.

Nature's voice · report
No measurement of the harm done to me here is on record.
Did nature suffer? Not measured.
Not on record
  • The record does not name which of my species, waters, soils or forests were harmed.
What the record lacks: 1 none on record · 1 insufficient · 1 not measured See the gaps

Companies sponsored city events for the 1990 Earth Day anniversary, and the national board rejected a donation of more than USD 4 million. The case concerns who paid for the early Earth Day movement and when corporate sponsors appeared.

What?
Earth Day's 1970 seed money came from a senator, two unions and a foundation; companies sponsored the 1990 anniversary. EPA Journal
Where?
United States EPA Journal
When?
1970 (first Earth Day) and 1990 (anniversary) EPA Journal
Who?
Gained
  • Monsanto, Peabody Coal and Georgia Power — sponsored 1990 city celebrations EPA Journal
Lost
None on record
Harmed
None on record
Why?
Not stated in the sources reviewed.
How?
Corporate sponsors and industry advertising at city events; the central message was lifestyle change. EPA Journal
6 of 6 questions answered from the record

What happened

The record, in order.

The first Earth Day's seed money came from Senator Nelson (USD 15,000), the UAW (USD 2,000), the AFL-CIO (USD 2,000) and the Conservation Foundation (USD 25,000), on a budget of about USD 190,000 (EPA Journal, 1990).

Corporate sponsorship appeared at the 1990 anniversary, when Monsanto, Peabody Coal and Georgia Power sponsored city celebrations and the nuclear and chemical industries placed advertisements (EPA Journal, 1990; Tokar, 2015).

The national board rejected a corporate donation of more than USD 4 million, with a budget of USD 3 million (EPA Journal, 1990).

    In court and with insurers

    Every proceeding and every insurer decision on record.

    Lawsuits and rulings

    No court case on record. No court has ruled on this case.

    Insurers

    No insurer decision on record.

    What we don't know

    Undisclosed, unproven, untried: recorded as data.

    Nature

    • Not measured Harm to nature: The record holds no measurement of harm to nature.

    Record

    • Insufficient Reported but not verified: the book '50 Simple Things You Can Do to Save the Earth' sold five million copies, and its author later withdrew it (no link).
    • None on record Not stated in the sources reviewed: the 1970 corporate donors, if any, beyond the seed money listed.

    Did the harm stop?

    Not stated in the sources reviewed.

    Who paid?

    Not stated in the sources reviewed.

    Sources

    Voices on record: — Company or project— Government and regulators— Courts✓ Press and investigations— Communities and civil society✓ Researchers

    Press and investigations

    Researchers

    1. Institute for Social Ecology article on Earth Day sponsorship
      Institute for Social Ecology · 2015-04-21

    Connected cases

    Related matters, and cases linked to this one through the same organisations, with the role each played in both.

    Institutions

    EPA
    The US Environmental Protection Agency.