Who gains from saving nature
Ledger 1 : 33 — For each dollar financing nature-based solutions in 2023, about $33 financed activities harmful to nature. (UNEP)
Cases / Lobbying, PR and greenwashing · United States · 2008–2009

ACCCE clean coal advertising and forged letters (US)

Nature's voice · report
No measurement of the harm done to me here is on record.
Did nature suffer? Not measured.
Not on record
  • The record does not name which of my species, waters, soils or forests were harmed.
What the record lacks: 6 insufficient · 1 not measured See the gaps

A coal-industry association is reported to have spent heavily on 'clean coal' advertising in 2008, and a subcontractor is reported to have sent forged letters against climate legislation in 2009. The reports are available only in summary form and are not independently verified.

1986–1993Years of the US Department of Energy 'Clean Coal' programme
The 2008–2009 association campaign is reported but not independently verified; see What is not known.

Status The 2008–2009 association campaign is reported only in summary form; no verified account, ruling or response is on record in the sources reviewed.

What?
The term 'clean coal' moved from a pre-war marketing term to the name of a US Department of Energy programme (1986–1993). A 2008 advertising campaign and 2009 forged letters linked to a coal-industry association are reported but not independently verified. Global Energy Monitor
Where?
United States. The reported campaign dates to 2008–2009 (not independently verified). Center for Public Integrity
When?
Programme 1986–1993; reported association campaign 2008–2009. Global Energy Monitor
Who?
Gained
None on record
Lost
None on record
Harmed
None on record
Why?
Not stated in the sources reviewed.
How?
Not stated in the sources reviewed.
5 of 6 questions answered from the record · open: who

What happened

The record, in order.

'Clean coal' was a marketing term for anthracite coal before the Second World War. From 1986 to 1993 it was the name of a programme run by the US Department of Energy.

The American Coalition for Clean Coal Electricity (ACCCE) is described as a coal-industry association. The sources reviewed report a 2008 advertising campaign by the association and a 2009 episode in which letters were sent in the names of civil-rights organisations. These reports exist only in summary form and have not been independently verified, so they are listed under What is not known rather than stated here as fact.

According to Brulle and Werthman, in a study covering 1988 to 2020, the phrase 'clean coal' became an accepted way of speaking in the climate debate that was no longer questioned.

  1. 1986US Department of Energy Clean Coal programme begins
  2. 1993US Department of Energy Clean Coal programme ends

How it looked

What was shown, beside what was recorded.

Shown

    Recorded

    • The term 'clean coal' was used as a marketing term for anthracite before the Second World War and later became the name of a US Department of Energy programme that ran from 1986 to 1993.
    • According to Brulle and Werthman, 'clean coal' became an accepted way of speaking in the climate debate, no longer questioned (study period 1988–2020).

    In court and with insurers

    Every proceeding and every insurer decision on record.

    Lawsuits and rulings

    No court case on record. No court has ruled on this case.

    Insurers

    No insurer decision on record.

    What nature saw

    Outcomes measured on the ground, and nature's note.

    Nature's report opens this page. Below: further outcomes measured on the ground.

    Environmental measurement in the sources reviewed
    None
    The material on this case concerns advertising and lobbying; it contains no measurement of an environmental effect.

    What we don't know

    Undisclosed, unproven, untried: recorded as data.

    Nature

    • Not measured Harm to nature: The record holds no measurement of harm to nature.

    Figures

    • Insufficient Advertising spend: Reported spend on 'clean coal' advertising; not independently verified.
    • Insufficient Forged letters: Reported number of forged letters; not independently verified.

    Record

    • Insufficient Reported but not independently verified: the association spent $35–45 million on 'clean coal' advertising in 2008.
    • Insufficient Reported but not independently verified: in 2009 a subcontractor of the association, named in the reports as Bonner, sent 12 forged letters in the names of civil-rights organisations, opposing climate legislation.
    • Insufficient Reported but not independently verified: the advertising was prepared by the agency R&R Partners. The agency's fee from the association rests on secondary reports only.
    • Insufficient Reported but not independently verified: the US Department of Energy Clean Coal programme received about $2.6 billion up to 1990.

    Did the harm stop?

    Not on record in the sources reviewed.

    Who paid?

    Not on record in the sources reviewed.

    Sources

    Voices on record: — Company or project— Government and regulators— Courts✓ Press and investigations✓ Communities and civil society— Researchers

    Press and investigations

    1. The clean coal lobbying blitz
      Center for Public Integrity ·

    Communities and civil society

    1. Clean coal
      Global Energy Monitor ·

    Connected cases

    Related matters, and cases linked to this one through the same organisations, with the role each played in both.