Cases / Lobbying, PR and greenwashing · Japan · 1970–2011
Nine Japanese electric companies spent 2.42 trillion yen on advertising, 1970-2011
Short record: the main facts, with sources. A full case file has not been prepared.
Nature's voice · report
No measurement of the harm done to me here is on record.
Did nature suffer? Not measured.
Not on record
- The record does not name which of my species, waters, soils or forests were harmed.
John Menadue's article reports a figure of 2.42 trillion yen spent on advertising by nine Japanese electric companies from 1970 to 2011. The stake for nature is how far that advertising shaped public views of energy and the environment, which the sources reviewed do not measure.
What?
Nine Japanese electric companies spent 2.42 trillion yen on advertising from 1970 to 2011, a figure reported in a John Menadue article. John Menadue
Where?
Japan John Menadue
When?
1970 to 2011 John Menadue
Who?
Gained
None on recordLost
None on recordHarmed
None on recordWhy?
Not stated in the sources reviewed.
How?
Advertising spend by electric power companies. John Menadue
5 of 6 questions answered from the record · open: who
What happened
The record, in order.
John Menadue's article reports that nine Japanese electric companies spent 2.42 trillion yen on advertising from 1970 to 2011.
The sources reviewed give no breakdown of this figure by company or by year.
In court and with insurers
Every proceeding and every insurer decision on record.
Lawsuits and rulings
No court case on record. No court has ruled on this case.
Insurers
No insurer decision on record.
What we don't know
Undisclosed, unproven, untried: recorded as data.
Nature
- Not measured Harm to nature: The record holds no measurement of harm to nature.
Record
- None on record The sources reviewed do not say which nine companies spent the money or what the advertising said.
- Unclear The sources reviewed do not link this spending to nuclear power specifically.
- None on record The sources reviewed do not say whether the 2.42 trillion yen figure is in nominal or inflation-adjusted terms.
Did the harm stop?
Not stated in the sources reviewed.
Who paid?
Not stated in the sources reviewed.
Sources
Voices on record: — Company or project— Government and regulators— Courts✓ Press and investigations— Communities and civil society— Researchers